MARKETING LUXURY REAL ESTATE
To excel in the luxury market, it's not just simply a matter of what you know - It's also a matter of who you know. All of my listings over $1,000,000 are marketed through Christie’s International Real Estate, a network of nearly 32,000 agents in 1,200 offices across 45 countries which is an advantage unmatched by local or regional specialty brokers.
Christie’s International Real Estate built its reputation on the rigorous selection of local brokerages. Affiliates are selected for their success in luxury property sales and their ability to meet strict standards of excellence. Christie's International Real Estate is a world leader in the marketing of luxury homes.
The luxury housing market requires a high-impact international strategy is necessary to effectively reach buyers and investors, particularly growing economies like China and Dubai. My strategic plans for luxury estates encompass targeted local, regional and international advertising campaigns designed to capture each property’s unique qualities and speak to those affluent buyers who are most likely to respond. This approach ensures the highest level of exposure for each of my fine estates.
GLOBAL REACH WITH CHRISTIE'S
Christie’s International Real Estate’s marketing programs mix new media with proven techniques, constantly evolving to meet the demands of the future. Directed toward an audience of distinguished home buyers, affluent investors, and renowned business leaders, campaigns achieve results across diverse venues and approaches, including interactive applications, print, networking, and press coverage.
Digital: The christiesrealestate.com website attracts millions of qualified visitors worldwide every year. With more than 60% of visitors to the site from outside the U.S., our site is the preferred portal for buyers and sellers across the globe, and consistently ranks among the top luxury real estate results on major search engines.Christie’s International Real Estate is actively involved in social media. Discover exclusive property photo tours, auction house spotlights, events, videos, and news from the international Affiliate network on our social media channels
Magazine: Produced quarterly, our industry-leading publication has an annual readership of approximately one million. With more than 200 pages full of lifestyle articles and beautiful homes, the magazine is a superior showcase for the world’s most exclusive real estate.
Advertising: Properties advertised under the Christie’s name benefit from invaluable exposure and association with a well-known and admired brand. Strategically targeted to reach the world’s most qualified potential buyers, Christie’s International Real Estate advertising initiatives receive prominent placement in leading periodicals such as The New York Times, The Wall Street Journal, and Financial Times.
Christie's International Real Estate has a presence in the following countries and territories (as of 04/31/2016): United States, Argentina, Austria, Australia, Bahamas, Barbados, Belize, Bermuda, Brazil, Canada, Cayman Islands, Columbia, Costa Rica, Dominican Republic, England, Fiji, France, Greece, Hong Kong, Ireland, Italy, Maldives, Mexico, Monaco, Morocco, Netherlands, New Zealand, Panama, Puerto Rico, Portugal, Scotland, Singapore, South Africa, Spain, St. Barthelemy, Sweden, Switzerland, Turks & Caicos, United States Virgin Islands, and Uruguay.